Monday, August 2, 2010

Getting ready to go to NY fo both the BlogHer Business and the BlogHer Conferences, Should be a great (and very busy) couple of days.

I'm very excited to be facilitating a panel discussion "Consumers as Co-Brand Managers: Are You Listening" with panelists Jonathan Kopp of Ketchum and Kristin Suppelsa, VP and Manager, Communications, Liberty Mutual. Our panel is from 1:30 to 2:45.

At BlogHer, Ketchum is sponsoring a "Coffee Talk" Suite in room 4303 (43rd floor). Come meet some great PR professionals, learn about personal branding an interacting with marketers.

Also looking forward to hosting some sessions for bloggers at the Liberty Mutual BlogHer Booth #1006 on the Exhibition Hall Floor. Hope to see you on Friday, Aug. 6 from 2 to 2:30 and again on Sat. Aug. 7 from noon to 12:30 for discussions on a variety of blogger-related topics.

If the tweet stream so far is any indication,,
what to wear to NY and many meet-ups are the hot topics.

Hope to see you there!

Thursday, March 18, 2010

Check out

Congratulations to Jennifer James of the Mom Bloggers Club on the launch of

It's a perfect resource for multi-minding women who are also bloggers -- chock full of good content and contacts in a brief and multi-faceted format.

While mom bloggers will surely find this site of use, marketers should take a look, too, to see how information is flowing through sites like this one, that serve as filters for all kinds of communications.

Wednesday, February 24, 2010

New Data on "the Power of the Purse"

Some interesting and powerful stats on marketing to women from an article by Mayo Seitz media. Full article can be found here:

Women are in the driver’s seat when it comes to the economy.
- Globally, they control about $20 trillion in annual consumer spending, a figure that may grow as much as 40% in the next five years. In aggregate, women represent a growth market more than twice as big as China and India combined.

Just how powerful is the female market?
- In the U.S., women decide $4.3 trillion in consumer spending each year
- Women comprise 51.4% of the U.S. population, but make or influence 85% of all purchasing decisions
- Women make 80% of healthcare decisions and 70% of travel decisions
- Women purchase 65% of new cars and 53% of used cars
- Women make or influence 57% of all electronics purchases
- In 31% of the marriages where women work, they out-earn their husbands
- Single women buy homes at 2.5 times the rate of single men – one out of every five homes purchased (20%) is by a single woman

Tuesday, February 23, 2010

Are Your Marketing to Multi-Minding Women Aged 35 - 55?

If so, some great insights here:

This article covers single women, stay-at-home-moms, working moms, married without children and single without children. Family is a central theme to many of these women. And, let's remember a factor that cuts across all of these women -- they are so busy multi-tasking and multi-minding that they have little time for commercial messages and are almost too busy to shop.

Monday, February 22, 2010

Does Social Media Sell to Women?

A recent article in BRANDWEEK Magazine,, asks "Does Social Sell" and focuses on return of investment, ROI, and how social media measurement continue to be the single greatest challenge to social media adoption by companies.

Many of us are working on ways to better measure social media for clients and just as the industry is evolving so will measurement. In the mean time I'd ask, what's the return on non-investment in social media. The measurement for that one, I think, is easy. It's zero, at best, and loss, of some sort, for sure. Brand that are not part of the social media conversation will be by-passed by brands who are, regardless of proper measurement in the short term

That concept rings true especially for brands that are targeted to women, which covers about 90% of the brands out there. According to research that I feature in my book,, women turn to friends and family, both real and VIRTUAL, 90+ percent of the time for recommendations when they want to make a purchase. If a brand is not a part of the conversation that 90%of its target consumers are having, they can't help but lose, no matter the measured ROI.

Thursday, January 7, 2010

Looking for "SHElectronics" at CES

As women buy or influence and increasing share of consumer electronics, I am very curious to see if companies and products at the Consumer Electronics Show (CES) in Las Vegas are reflecting that marketplace reality.

Leaving for CES today, I'll be looking for examples of "SHElectronics," or products that have been created hand in hand with women, from product development to marketing and communications. With more and more women becoming "co-brand managers" of the products they love or hate, shouldn't more companies be engaging women from beginning to end to help them succeed with the female consumer?

We'll soon see.

Stay posted and look for some great advice and expertise coming out of the Kodak K-Zone marketing-to-women panels, live from the floor of CES,

Tuesday, January 5, 2010

CES and Kodak to Broadcast Marketing-to-Women Panels

If you are interested in marketing to multi-minding women in 2010, you'll won't want to miss these great panels discussions featuring some terrific experts. They, will be broadcast live as part of Kodak’s in-booth television studio at the Consumer Electronics Show on Jan. 7 and 8:

Topic: How I Met Your Mother, What works in marketing to moms? This panel will explore best – and not so best – practices.
Time: 10:00a.m. – 10:25a.m. (panel starts promptly at 10:00a.m.)
Date: January 8, 2010
Kodak host: Betty Noonan, director, B2C Marketing, Kodak
Guests: Marti Barletta (chief executive officer, Trendsight Group); Maria Bailey (chief executive officer and author, BSM Media); Kelley Skoloda (partner and Marketing to Women specialist, Ketchum Public Relations); Erin Foster (director, Entertainment Marketing and WW Marketing Communications)

Topic: OMG. BFF. LOL, Insightful tips from moms and experts on managing the abundance of technology in kids’ lives. CU there!
Time: 10:00a.m. – 10:25a.m. (panel starts promptly at 10:00a.m.)
Date: January 9, 2010
Kodak host: Leslie Dance, director and vice president, Brand Marketing and Communications
Guests: Kim Hajec (manager, WW Marketing Retail Solutions, Kodak); Andrea Smith (technology reporter, ABC); Kelley Skoloda (partner and Marketing to Women specialist, Ketchum Public Relations); Beth Blecherman (founder and editor,

Topic: MommyTech, Momfluencers share how technology helps them stay connected and deal with everyday parenting needs, questions, anxieties – the good, the bad and the ugly.
Time: 3:00p.m. – 3:25p.m. (panel starts promptly at 3:00p.m.)
Date: January 9, 2010
Kodak host: Leslie Dance, director and vice president, Brand Marketing and Communications
Guests: Robin Raskin (founder, MommyTech and Kids@Play); Rebecca Ayers (co-producer, MommyTech); Kelley Skoloda (partner and Marketing to Women specialist, Ketchum Public Relations); Soleil Moon Frye (actress, director, screenwriter and entrepreneur)