Join the Cause at www.facebook.com/kelloggcares

If you haven’t already heard the news – Kellogg Company has announced a transformational partnership with Katalyst, Ashton Kutcher’s social media studio, to raise awareness of the growing hunger epidemic in the U.S. and encourage consumers to donate to Feeding America, the nation’s largest hunger relief organization.

At the forefront of the partnership is a new “people-powered” Web video, directed by Demi Moore and produced by Ashton Kutcher. The video features user-generated content submitted by consumers moved to end hunger following requests that @aplusk (Ashton Kutcher) and @mrskutcher (Demi Moore) posted on their respective Twitter feeds and Facebook Pages. The video can be found on the KelloggCares Facebook® Page at www.facebook.com/kelloggcares.

Please check it out and tell anyone you know to join the cause at www.facebook.com/kelloggcares.

The video and partnership is all part of Kellogg Company’s ongoing commitment to fight hunger. In April, the Company announced that it is donating an entire day’s worth of cereal production – more than 55 million cereal servings – to Feeding America. The donation of 3.5 million pounds of cereal is worth approximately $10 million.

Good for Kellogg and please join!

Tom Peters Cites Too Busy to Shop Stats on His Blog

Marketing guru Tom Peters cites stats from Too Busy to Shop on his blog. Check it out here: http://www.tompeters.com/

Tom, a big proponent of marketing to women, then poses the question "so?" as in so what are we going to do about marketing to women in a better way. If you've read Tom's books or blog, you know he's about marketing excellence, particularly when it comes to women. As he said in his book Trends, which he co-authored with my friend Marti Barletta, "women buy damn near everything."

So, as marketers and business owners, what are we going to do about it?

Chicago Event for Ketchum and Too Busy to Shop

If you are in Chicago, please join me at a Too Busy to Shop book event hosted by Ketchum. The event is at 5:30 at the Mars Gallery on W. Fulton Market. RSVP to kelly.mcarthur@ketchum.com.

If you have not seen the fantastic article in the Pittsburgh Post-Gazette on Marketing to the Modern Woman by Joyce Gannon, check it out here: http://www.post-gazette.com/pg/09130/968829-28.stm?cmpid=newspanel3

Happy Mother's Day to All of My friends

Wishing all of my friends and colleagues a very happy Mother's Day. Hope you are not "too busy" to enjoy yourself and your families and take some time to relax.

I wanted to share a story that appeared in Forbes.com this week about mothers as role models. My mon, Patty Murray, and I are included. Check it out here: http://www.forbes.com/2009/05/04/mothers-daughters-relationships-forbes-woman-power-careers.html

Enjoy!

Too Busy to Shop Book Tour Hits Chicago This Week

The book event in Dallas last week was fantastic. Lots of friends from Ketchum and wonderful guests. A great crowd. Wine tasting of Stagecoach Vineyards' Veraison Synchrony (2004) was just yummy. I highly recommend it.

This week, the I'll be in Chicago on May 29 and 30 at the M2W Conference, www.m2w.biz, the largest marketing to women conference in the country. Can't wait to see my many friends there. I'll be speaking about the book on the morning of April 29.

Check out my guest blog post that just appeared on cnbc.com. http://www.cnbc.com/id/30389508.

Let me know if you are attending M2W. Hope to see you there.

Too Busy to Shop Book Tour in NY and Dallas

Had a ball in NY last week at the Too Busy to Shop launch event at the Ketchum office in NY. We had a great turn out at the event, including industry luminaries like Marti Barletta of the Trendsight Group, Emily McKhann of themotherhood.com and Stacy DeBroff of momcentral.com. Also met with ForbesWoman while I was in the city.

This week brings trips to New York and Dallas for the book tour. Will be doing an interview with the NYTimes tomorrow and them off to Dallas for an event for the Ketchum office there.

Lots of exciting coverage of the book. Check out the release on wsj.com http://online.wsj.com/article/PR-CO-20090406-904569.html.

More to come!

Check Out Special Mommytrackd.com Promotion

I have been a fan of mommytrackd.com for a long time. With the theme of "managing the chaos of modern motherhood," mommytrackd.com always seems to have something that helps me, or at least makes me think or laugh.

From April 13 - 27, mommytrackd.com is featuring a promotion for my book, Too Busy to Shop. Enter here http://www.mommytrackd.com/to register to win a great prize package for, you guessed it, those women who are too busy to shop.

Check it out and let me know how you enjoyed mommytrackd.com